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David Strom

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Solution Providers for Retail blog: How 7-Eleven Built Its Digital Guest Engagement Program From Scratch

Two years ago, the convenience store chain 7-Eleven had no data warehouse, no smartphone app for its customers, and had a loyalty program that still used paper punch cards. Since then it has built the beginnings of a digital customer engagement program. At the recent Teradata Partners conference in Nashville this week, they described how they did it.

All it took was finding the right VAR and spending some significant cash.

Well, not quite. As you can imagine, there was a lot more involved.

You can read my post for the Solution Providers for Retail blog here.


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David Strom is an international authority on network and Internet technologies. He has written extensively on the topic for 20 years for a wide variety of print publications and websites, such as The New York Times, TechTarget.com, PC Week/eWeek, Internet.com, Network World, Infoworld, Computerworld, Small Business Computing, Communications Week, Windows Sources, c|net and news.com, Web Review, Tom's Hardware, EETimes, and many others.